On your first visit a small banner asks whether we can count visits. Until you answer, nothing is loaded. If you reject, nothing is loaded then or later.
If you accept, two tools load:
Google Analytics 4
It records the pages you view, the site events listed below, the page you came from, your device, browser and screen size, and your approximate location (country and city, worked out from your IP address, which Google Analytics does not store). It runs in Consent Mode with analytics storage granted and advertising storage, advertising user data and ad personalisation all left denied.
Microsoft Clarity
It records clicks, scrolling and mouse movement to build heatmaps and session recordings, with the text on the page masked by Clarity's default settings.
The events we count
A click on a link to the demo, and where on the page it was; a click on a pricing, waitlist or buy button; opening a menu; using the cost calculator (the number of years); joining the waitlist; and sending the contact form, with its topic but never its message.
Google and Microsoft handle this data under their own terms and may process it outside your country, including in the United States: see the Google privacy policy and the Microsoft privacy statement.